Harbin rice company sells more than products

Visitors can enter the fields to experience farming and harvesting, to understand "every grain comes from hard work", while learning about the historical origins of Wuchang rice and the farming culture of the black soil.

Last winter, the company created a rice countryside snow park, achieving year-round operation.

The company also innovatively introduced rice milk tea, bringing Wuchang rice into more people's lives in a youthful and fashionable way.