Harbin rice company sells more than products

The park is equipped with a rice culture museum, sightseeing trails, specialty homestays, and rice field photo spots, transforming the singular rice production into a new agricultural, cultural, and tourism business model integrating sightseeing, study, experience, and consumption.

For 11 consecutive years, the company has held farming cultural festivals such as the Rice Planting Festival, Rice Flower Festival, and Rice Harvest Festival.

In 2024, the company established the Rice Countryside Town Study Base, creating a comprehensive study project integrating rice science popularization, farming practices, and cultural experiences.

The study courses cover visits to the rice culture museum, rice growth science education, hands-on farming experiences like planting and harvesting, rice processing observation, and understanding the rice-duck symbiosis ecosystem.