Logitech G to open research center

Logitech G has unveiled plans to establish a technology research and innovation center in Shanghai in early 2027, as the gaming arm of Logitech looks to incorporate more insights from Chinese players and consumers into product development and global innovation.

The Logitech China Technology Research and Innovation Center will be established in Jing'an district in Shanghai, and will focus on areas such as cloud gaming ecosystems, edge artificial intelligence, generative AI and intelligent video collaboration. The move is part of Logitech G's long-term "in China, for China, for the world" strategy, with the company also seeking to take more innovations from China to global markets.

Robin Piispanen, global general manager of Logitech G, said China is becoming an increasingly important source of insights and innovation for the company, driven by the country's highly engaged gaming community.

"Every time I come to China, I am deeply touched by the passion and energy of Chinese players," Piispanen said, adding that the uncompromising standards of Chinese players are pushing Logitech G to explore the limits of engineering possibilities.

China's esports user base accounted for more than 35 percent of the country's total population and nearly 60 percent of its youth population in 2025, with the number of users growing 1.06 percent year-on-year, according to a China esports industry professional development report.

For Logitech G, the scale and engagement of China's gaming community make the country more than an important consumer market. They also provide a source of product feedback and ideas that can help form the company's global innovation, the company said.

Wolf Jiang, global vice-president and president of Logitech Greater China, said the company has been based in Shanghai's Jing'an district for 16 years, during which its business has grown more than tenfold.

The planned innovation center will further connect local talent, technology and industry partners, allowing Logitech G to better understand Chinese consumers and players and turn those insights into products and experiences, Jiang said.

Wang Jieming, director of the market regulation administration of Jing'an district, said Jing'an has been promoting brand development and commercial innovation while building a platform for international brands to showcase innovations and strengthen cooperation.

The district will continue to improve its services and create a fairer, transparent and innovation-friendly market environment to support companies such as Logitech in development and innovation, Wang said.

The investment comes as Logitech G marks the 10th anniversary of its Pro series. On Sept 24, the brand unveiled a full suite of new Pro products, while presenting upgrades covering esports, content creation and sim racing.

The anniversary event also brought together professional esports players, gaming communities, university esports clubs, creators, game developers and other industry partners, reflecting the increasingly diverse ecosystem surrounding gaming in China.