7th Petjoy Fashion Week concludes, mirroring Shanghai's leading pet economy

Technology empowerment stood out as a key highlight. Pet brand CoolPaw launched its AI-powered virtual fitting function on its WeChat mini program. Pan Aiwen, general manager of CoolPaw, explained that in-store fitting remains inaccessible for most pet owners due to limited pet-friendly retail spaces. The AI tool streamlines the full shopping journey from style browsing and virtual try-on to order placement, addressing core pain points for pet families.

"The event is more than a product launch platform," Pan said. "It pioneers new consumption scenarios and brings pets deeper into urban daily life."

Off-runway activities, including pet agility contests, handicraft workshops, and a pet lifestyle market rounded out the event experience.

Chen Tianyi contributed to this story.