World Tourism Alliance to host flagship forum in Hefei

The World Tourism Alliance will hold its annual flagship event, the Xianghu Dialogue, in Hefei, Anhui province, from Nov 10 to 12.​

Organized by the Anhui Provincial Department of Culture and Tourism, the event is supported by major international organizations and industry bodies, including UN Tourism, the World Travel & Tourism Council, the European Travel Commission, the World Tourism Economy Forum and the Pacific Asia Travel Association.

Themed "Digital Intelligence: Shaping the Future of Tourism", the event will feature keynote speeches, high-level dialogues and panel discussions, bringing together representatives from nearly 30 countries, including government officials, representatives of international organizations, business executives and researchers.​

Featured sessions include China-Europe and China-US tourism dialogues, where participants will discuss digital transformation and sustainable growth in the global tourism industry.​

The event will also feature the release of research findings by the World Tourism Alliance and other authoritative institutions, as well as a parallel business networking event bringing together domestic and international tourism companies.​

Founded in 2017 and headquartered in Hangzhou, Zhejiang province, the World Tourism Alliance is an international, nonprofit tourism organization. The Xianghu Dialogue is its flagship event, providing a platform for global tourism stakeholders to exchange insights, share best practices and strengthen cooperation. It aims to address key industry challenges, explore emerging trends and promote sustainable, inclusive and high-quality growth in the global tourism sector.