Golden Rooster in Xiamen: from screen to streets

The 2026 China Golden Rooster & Hundred Flowers Film Festival opened in Xiamen, East China's Fujian province, on Nov 6, bringing filmmakers together to celebrate cinema and explore the city beyond the screen.

For filmmakers returning year after year, Xiamen offers more than scenic coastal views and local delicacies. Its warm hospitality also makes it a welcoming destination for film production and cultural exchange.

As 2,000 people gather to watch a film, one thing remains clear: even in the age of short videos, the magic of the big screen is worth holding on to.