Young Hunan entrepreneur transforms hometown vegetables into global exports

Standardized production procedures have replaced traditional, experience-based farming methods. "We strictly control fertilizer and pesticide types, amounts, and application times to ensure safety," Liu said.

With modern technology and equipment, the farm's yields increased by 40 percent, while water and fertilizer use decreased by 30 percent. The product qualification rate improved from 85 percent to 99.2 percent.

A graduate with a major in international trade, Liu applied his academic knowledge and global work experience to practice. He has dedicated significant time to studying markets in Hong Kong and the Middle East, leading his team to industry exhibitions worldwide and connecting with global clients. Under his leadership, the farm's production obtained six international certifications.

"Only by approaching agriculture with a global perspective can we turn our homegrown produce into a recognized international brand," Liu said. Last year, the farm's vegetable exports exceeded 1.4 billion yuan in value, reaching 23 countries and regions.