Single males pay most for online videos

A report by Xunlei Ltd's kankan.com, one of the leading online video platforms in China, showed that about 90 percent of the platform's paying subscribers are male.

Men are more willing to pay to watch movies and other video contents online than women, the report said. Of these male subscribers, single men who spend most of their free time at home are the largest group of subscribers to kankan.com.

More than half of kankan.com's paying subscribers spend more than 30 yuan ($4.90) every month watching online videos, the report, released on Nov 29, said. Watching videos without the interruption of advertisements is the key attraction for these subscribers.

Statistics showed that only 8.1 percent of Internet users had paid to watch online videos by the end of 2012. This figure is expected to grow.

Advertisements still contribute the majority of revenue for online video platforms in China.