Tell a good story |
View from the very top |
By that time, Zhang had been doing graphic design for others long enough to want "something for myself".
The organizing committee, which was a multi-tasking handful of volunteers from his company, launched the contest by sending some 400 invitations to art institutions around the world.
They also sent out a long invitation letter to each potential judge.
"We didn't know what could persuade them to join a newborn competition," Zhang says, "so we honestly spoke our mind."
The letter's plea to create an international platform for Chinese musicians was compelling, and managed to attract international judges.
"If you compare young talents' resumes from here and Western countries," Zhang says, "ours are weak." For most Chinese students, their experiences consist of only two things: going to an elite art academy and being instructed by an expert. "Three lines will tell it all," Zhang says, as compared to their counterparts' resumes running a few pages.
Perhaps thanks to Zhang's vision, international musicians responded.
And with the help of Aurele Nicolet, the Swiss flutist and chairman of the jury of the first event, the competition opened in April 2006.
For more China Face stories, click here
|
|
|
|
|
|
|
|