New reality show stands out from crowd on Chinese TV

"We want to show the importance of men being responsible, thoughtful and decisive," Gu says, adding that the show will possibly fill some "spiritual voids" for modern Chinese men.

"We also encourage the young generation to fight cowardice or procrastination, and endeavor to remain strong."

Earlier, the show conducted a poll on Baidu.com to find out young Chinese women's preferences with regard to a future husband.

Almost 70 percent of the 300,000 people polled on the website said "no" to the question: "Is a man's pretty face the most important criterion?"

Although the show is among China's high-budget TV productions shot overseas, Gu believes Let's Go! Go! Go! works because it shows participants trying to connect with local cultures.

"The participants immerse themselves in local communities to begin a cultural dialogue in a balanced way and at a deep level," he says.

All shooting for the show has been handled by a Sino-Korean team. The Chinese producers are responsible for the scripts of different episodes, while their Korean colleagues bring their post-production expertise to the table.

"Though Chinese and Korean producers closely cooperate with each other for the show, some challenges are obvious," says Park Woo-jin, Korean director of the show, from CJ E&M.

He says his company's previous trials in China to make local reality shows were not successful.

Other than language issues, the Chinese audience's understanding of on-screen subjects and humor was different from Korean audiences.