Swedish high-end fashion brand J. Lindeberg recently presented its 2013 spring and summer men's collection at 798 D Park during Mercedes-Benz China International Fashion Week. "My inspiration and my understanding toward clothes came from the charm of nature. Its diverse colors, lines and textures profile a man's fashion spirit," says Jessy Heuvelink, head designer of J. Lindeberg. J. Lindeberg sells its products in 35 countries. It entered the Chinese market in 2012.