Brands displayed at Beijing Sparkle Roll Luxury Brands expo

Royal Asscher

The diamond company Royal Asscher, founded in 1854, is still owned by the Asscher family, a renowned international diamond dynasty with an unparalleled 160 year old legacy of diamond innovation, excellence and ethics, which includes cleaving the largest diamond ever found.

The family's voracious passion for diamonds has guided them throughout history. The company was bestowed with the rare privilege of a Royal title from Queen Juliana of Holland in 1980.

The inimitable, patent protected Royal Asscher Cut is considered to be one of the most beautiful diamond cuts ever created. With 74 facets, 16 more than the original Asscher, the Royal Asscher Cut exudes excellent brilliance from its perfectly symmetrical shape.

The Asscher polishers have developed a special method to polish the stone with great accuracy. A laser inscription of the Asscher logo and a serial number guarantees the unique origin of each stone. This is also printed on the Royal Asscher Authenticity Certificate that comes with every Royal Asscher Cut.

The Royal Asscher Collection [Photo provided to chinadaily.com.cn]

The Royal Asscher Collection [Photo provided to chinadaily.com.cn]