As the luxury consumer market rapidly grows in China, a luxury brand expo was recently held in Beijing. And the healthcare club AnnJema was one of the main brands featured.
At the recently concluded Beijing Sparkle Roll Luxury Brands Culture Forum 2013, visitors had the chance to learn more about this high-end healthcare club.
AnnJema specializes in health management. Its focus is to rouse and repair the energy of human lives.
AnnJema has its own laboratory and R&D center with over three hundred experts and professionals from the top five hospitals in France. It also has close to ten thousand cooperative partners with branches worldwide.
Liu Yuxiang, who oversees company operations, said at the expo that AnnJema has created its own business management style with long-term development in mind. Its main shops have been in China's big cities such as Beijing, Shanghai and Hong Kong for many years.
AnnJema is famous for aromatherapy, which originated in Europe and has spread to other parts of the world.
Aromatherapy assists medical treatment using pure fragrances from aromatic plants. Based on its advanced technology, it has so far received strong word-of-mouth support within the Chinese market in spite of only being available in the country for five years.
Aromatherapy is designed to protect and maintain human vitality through both physical and mental methods. Its ingredients come from pure natural plants without any chemical components.
"Nowadays, many people may feel stressed from urban life, as the pollution, terrible air and unhealthy food directly threaten our health," Liu Yuxiang said.
Aromatherapy has become very popular in China especially among young people. Liu said, "The Chinese market has vast potential, and we are expanding business in China. It's an opportunity for us."
Jin Jie contributed to the story
Beijing Sparkle Roll Luxury Brands Culture Pinnacle Forum 2013 Spring |