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3D tech dazzles at footwear expo in Jinjiang

Updated : 2014-04-21
(chinadaily.com.cn)

A three-dimensional online exhibition hall was launched at a footwear expo in Jinjiang city of East China’s Fujian province.

3D tech dazzles at footwear expo in Jinjiang

Jinjiang city in Fujian province holds the 16th Jinjiang International Footwear Exposition from April 18-21.[Photo/cnews.chinadaily.com.cn]

The 3D hall is one of the eye-catching features of the expo’s official website, which was set up to keep exhibitors’ products stay online beyond the four-day event, which runs from April 18 to 21.

The organizing committee hopes to bring in more enterprises to the program and apply 3D technology to a more comprehensive display of their products.

“The project will help to show a shoe product in 360 degrees and create an authentic visual effect for merchants,” said Chen Jian’en, general manager of a local shoe e-commerce company.

He added that e-commerce has helped boost sale at big companies last year. And his company’s focus will shift to medium and small enterprises this year.

Last year marked a milestone for Jinjiang’s private companies, as many of them expanded their business on e-commerce platforms. More than 70 percent built online outlets. Currently there are more than 7,000 online stores with trade volume reaching 38 billion yuan ($6.1 billion) in Jinjiang 2013, the most in Fujian province.

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