The 2014 Jinjiang Footwear International Exposition will take place from April 18 to 21 in East China's Fujian province.
Lady Tigers roar into action
Jinjiang, widely known as China's footwear capital, is spotlighting innovation to tackle growing competition in the industry, the city’s mayor said.
Shoe manufacturers in Jinjiang city of Fujian province are attaching more importance to technology elements in their products.
An e-commerce platform open to global customers has helped the export volume grow at medium and small-sized Chinese foreign trade companies, according to an insider from the China International Electronic Commerce Center.
Jinjiang, widely known as China's footwear capital, is turning to e-commerce in hopes of turning around a slump marked by high inventory and closing stores, the city's mayor said.
