Mobile app to deal with businessmen's growing pains

Logo of the app.

A mobile app focusing on facilitating the development of small and medium enterprises (SEMs) was launched nationwide on Tuesday.

The app "HuiZhiNengTong" literally means to bring highly intelligent people, particularly the businessmen, together while using the app to strengthen their connectivity, said Wei Yanna, executive director of Shenzhen Qianhai Huineng Technology Industry Co, Ltd, at the launch ceremony in Beijing.

"Our team spent almost 5 years in designing and developing the new software that has already been tested in some parts of China, such as Guangdong province," Wei added, in an interview with China Daily website.

She said the product features an easy-to-make paperless business card and the creation of group chat with up to 3,000 members that is six times as large as a group with maximum number on WeChat, China's most popular messaging app.

"More importantly, the app is free," Wei added.

Designing a business card is time-consuming and resource-wasting, which might not be even up-to-date, said Yang Tichun, the founder and CEO of the Shenzhen-based high-tech company.

At the ceremony, the app also earned an award from the Ministry of Environmental Protection because the company actively participates in making the environment pollution free and manages to help the nation achieve an eco-society.

"Thanks to China's economic policy that encourages people to do business creatively and drive innovation, the app provides a platform that allows users to easily find their business partners both nearby and far away in an open economy," Yang added.

Currently, the app has already created 1.2 million jobs. It is set to unveil plans to embrace more than 400 million users during the next three years, and develop an international edition before the upcoming Spring Festival holiday that falls on Feb 15, according to Yang.

"I have cooperated with the business community for so many years. And I do know what the business people want and their difficulties are," said Wei when asked why she was so engaged in developing the app for the tech world, a field traditionally dominated by males.

Flying around the world, they try to make personal connections by being present at a variety of meetings. Frequent business trips make them look weary, which might earn them the tag of low-efficient partners, she thought.

It is an era of mobile internet, and it creates a unique and unprecedented opportunity to ensure a successful launch of the mobile app, said Wei.