Catch a shooting star

It was estimated by La Liga that about 650 million people from all around the world watched the broadcast of El Clasico in December. By comparison, the UEFA Champions League final in 2013, one of the most viewed football finals in the history of the Champions League, attracted 360 million viewers.

And, as Torrents points out, there are many more successful teams in La Liga other than the two famous rivals looking to develop links with China. Teams such as Valencia CF, Atletico Madrid and Sevilla FC also hope to increase their fan base in the country.

"We'll highlight the weekly games to show other aspects of the competition," he says.

Steve Lau, founder of the Activation Group, believes the La Liga Club does not just have to appeal to football fans, but also it encapsulates the lifestyle and spirit of young people in general.

"La Liga is not just about football," Lau says. "It is also a form of entertainment that attracts a wide range of people. The events can nurture positive energy in local communities and encourage young people to pursue their dreams."