How a personal Sina Weibo account grew into business

Lu Di, company CEO, said that the company will continue to seek partnerships with food and clothes manufacturers through licensing its intellectual property, such as the original cartoon characters. 

According to a survey published in June by Licensing International,the leading trade organization for the global licensing industry, worldwide retail sales of licensed merchandise and services increased to $280.3 billion last year.

China accounted for just 3.38 percent of that figure –that means there's a gap in China's market for Lu's company to explore.