Kraft Heinz eyes regional markets for condiments, sauces

Kraft Heinz Co, a food and beverage giant from the United States, has plans to continue to bank on the consumption sector in China by penetrating regional markets of condiments and sauce products.

Miguel Patricio, global CEO of Kraft Heinz in an online conversation, said as one of the earliest foreign-invested enterprises in China, Kraft Heinz has been considered the Chinese market vital to its global strategy and a strong engine for growth. Having worked and lived in Shanghai for five years, Patricio said the company's business has been steadfast and have strong faith in the development in the country.

The company's factory in Qingdao, Shandong province, has an investment of more than 370 million yuan, producing 67,000 tons of Heinz tomato sauce and 11,000 tons of infant food each year. Despite the COVID-19 pandemic, the Qingdao plant has further expanded its production capacity to meet the rising demands from local consumers in Western meals and integrated flavored meals. Kraft Heinz is one of a few companies in food and beverage both setting foot in Western- and Chinese-style sauces and condiments.