Xiao Guan Tea promotes Chinese culture with global diplomats

Leading Chinese tea company Xiao Guan Tea has continued to leverage its branding and innovative capacity through promoting its Chinese cultural heritage as part of its efforts to attract more younger consumers home and abroad.

The tea company, which produces high-end packaged tea, said its new factory, an investment of 1.5 billion yuan in Huangshan, Anhui province, is likely to kick off operations this year.

To attract more younger consumers, the company is expected to develop four or five sub-brands in the coming year.