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Xiao Guan Tea promotes Chinese culture with global diplomats

By WANG ZHUOQIONG | chinadaily.com.cn | Updated: 2022-01-14 21:47

Xiao Guan Tea held an exhibition on Jan 6 presenting more than 100 pieces of art works featuring various styles of the Chinese character fu at Simatai Great Wall in Beijing to send Spring Festival blessings to the world. [Photo provided to chinadaily.com.cn]

Leading Chinese tea company Xiao Guan Tea has continued to leverage its branding and innovative capacity through promoting its Chinese cultural heritage as part of its efforts to attract more younger consumers home and abroad.

The tea company, which produces high-end packaged tea, said its new factory, an investment of 1.5 billion yuan in Huangshan, Anhui province, is likely to kick off operations this year.

To attract more younger consumers, the company is expected to develop four or five sub-brands in the coming year.

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