UBS launches digital wealth management platform in Shenzhen

UBS announced on Wednesday the official launch of its digital wealth management platform in Shenzhen, aiming to use financial technology to better serve the growing affluent population in China.

We.UBS is the Swiss financial giant's first such platform in the Asia Pacific region and the first digital-led wealth management platform launched by a global wealth manager in China.

According to the company, the mobile app helps users with proactive financial planning based on big data. Users can complete onboarding in a few minutes and enjoy one-stop service.

"China is leading the way in wealth creation and digital transformation globally. As the world's largest wealth manager, it is our goal to be the leading global wealth manager and the No 1 digital-first wealth advisor for our targeted clients in China," said Edmund Koh, president of UBS Asia Pacific.

The online platform was launched by UBS' wholly-owned subsidiary UBS Fund Distribution (Shenzhen) Co Ltd.

"Demand for professional wealth management services, delivered digitally, is growing exponentially in China. Following our launch in Shenzhen, we will focus on clients in the GBA before broadening out to other cities," said Iqbal Khan, president of global wealth management at UBS.

sally@chinadailyhk.com