Hit Chinese shows gain popularity in overseas markets

Exports boom

Exports of Chinese TV series have returned to pre-pandemic levels, according to a report on the international distribution of such dramas issued by the National Radio and Television Administration in November.

Last year, the export value of television series was $56.83 million and China exported 714 TV dramas during this time. Southeast Asia is the core market for these dramas, accounting for one-third of the series that are exported.

The report also said that female audiences from Asia, especially those born after the 1990s and 2000s, comprise the majority of people who enjoy watching Chinese series.

Wang, from WeTV, said its subscribers are mostly women younger than 30. Many of them are attracted by Chinese costume romances, a popular genre in the nation's showbiz industry.