Hit Chinese shows gain popularity in overseas markets

Other leading Chinese online video platforms such as iQiyi, Youku and Mango TV have also launched overseas services and have chosen Thailand as a key location to run their businesses.

In June 2019, iQiyi launched its international version, and focused on introducing love series to the Southeast Asian market. Mango TV said it was setting up a Southeast Asian communications center to support its overseas market after cooperating with the national TV broadcaster in Laos.

According to a report issued by Media Partners Asia, WeTV accounts for 22 percent of the streaming market in Thailand, while Netflix comprises 24 percent. However, Wang said they still need to cooperate with their Chinese counterparts to improve the popularity of Chinese series.

"I think we (Chinese streaming platforms) should cooperate in actively promoting Chinese dramas, in order for them to reach a wider audience overseas. We are still on the road to cooperating, rather than competing with each other," Wang said.