First Star Trek Day Fans Convention host in China

Paramount hosted the first Star Trek Day on Saturday in China, a first-of-its-kind gathering of Trek fans, scientists, sci-fi writers and directors. The event was also live-streamed globally through the official Star Trek Douyin and Youku channels.

The event was initiated by Paramount and jointly organized with Geek Movie, major Star Trek fan communities in China and Youku, with great support from China Science Writers Association.

More than 100 fans and sci-fi enthusiasts from all over China gathered on this special day to revisit the beloved brand, immersing themselves in the wonders of science fiction culture. They exchanged ideas, shared their passion and love, and reminisced about the magnificent journey and touching stories of this franchise.

Also attending the event were prominent figures in the science and technology arena.

Gou Lijun, researcher at the National Astronomical Observatory and professor at the University of the Chinese Academy of Sciences, and Cheng Wei, director of the China Exploration Association and president of the Deep Space Branch of the China Exploration Association both delivered keynote speeches, sharing the significant impact of Star Trek on technology and life.

Paramount's science fiction series Star Trek made its debut in the 1960s and is today one of the most popular sci-fi franchises worldwide. Star Trek creates a vast future world, showcasing the courage and wisdom of humanity's exploration of the unknown. The essence of this series lies in its deep scientific and humanistic core, demonstrating the power of science while exploring important themes such as human nature, friendship, teamwork and social responsibility. At the box office, the franchise has also seen success with the latest three films raking in 860 million yuan in China.

"Star Trek is becoming increasingly popular in China and we are excited at the opportunities that this brings for our business as well as for our partners and licensees – from content, to merchandise, to live events. We are thrilled to see the fandom of Star Trek come to life through this event, which provided fans with a deeper connection to the show and their favourite characters," said Jonathan Greenberg, Executive Vice President, Regional Sales – North Asia, International TV Licensing at Paramount Global Content Distribution.

A Star Trek fan from Shanghai said: "I hope to devote myself to scientific research in the future, just like Spock, to gain knowledge and wisdom." Many fans also commented that "the spirit of exploration promoted by Star Trek has always encouraged my progress" and "Star Trek has promoted and even guided real-world scientific progress in many ways".