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Quality of life for elder generation boosted by Qilu Bank's social efforts

chinadaily.com.cn | Updated: 2024-03-01 17:17

Qilu Bank. [Photo/Sipa]

Qilu Bank and the Jinan Elderly University signed a cooperation agreement on March 16, 2021, to share their resources and provide better services to local old people.

The collaboration demonstrated how the bank implemented the country's strategies of improving the elderly care system and performed its corporate social responsibilities, said representatives from Qilu Bank.

It is also an important measure to enhance people's livelihoods and welfare, they said.

So far, 41 schools have been established, offering some 10 different courses including paper-cutting, photography, singing, elderly healthcare, dancing, smartphone use, and anti-telecommunications fraud.

These courses are designed according to the elderly's needs, helping them raise anti-fraud awareness and keep healthy while enriching their lives, said the bank.

Enrollment for the 2024 spring semester is currently underway. Elderly people who are interested in the courses can inquire at nearby Qilu Bank branches.

In addition, Qilu Bank has adopted digital technologies to better serve its 1.7 million elderly customers.

For example, during the peak period every month when retirement pensions are claimed, the bank utilizes big data technology to monitor business volume and allocate tellers.

Bank branches also open early during the period and provide detailed guidance to old people on how to operate self-service machines.

To help avoid telecommunications fraud, staff members in the bank are required to give customers timely reminders, especially those who are middle aged or elderly, when they make large cash withdrawals or remittance.

In 2023, Qilu Bank prevented telecommunications fraud amounting to 3.89 million yuan ($540,542), according to its statistics.

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