Chinese TV dramas venturing into global markets

Chinese TV dramas are venturing into the international markets, said a group of experts from production, distribution firms and broadcast platforms in Shanghai.

The experts attending a key event of Shanghai TV Festival have called for better themes, promotion and content of Chinese TV dramas, so as to let them venture into international markets.

Attending the Shanghai TV Festival's "Focus on International: International TV Works Promotion Conference" at the Shanghai Exhibition Center on June 25, they shared a similar view that "good story itself can travel the world."

Speaking at a round-table discussion, Xixi Pictures' Executive Vice-President Fu Wenjie introduced the six works produced and distributed by Xixi Pictures in the four years since its establishment and their success in international markets. These include historical dramas "Who Rules The World," "Ancient Love Poetry," and "The Last Immortal," as well as period drama "The Youth Memories," and urban-themed dramas "Alliance" and "Islands."

She said among them, the historical drama "The Last Immortal," which premiered on Tencent Video and Mango TV in December, was simultaneously launched in multiple countries and regions, including Singapore, Malaysia, Thailand, South Korea, Vietnam, and North America, with versions in English, Spanish, Russian and Arabic.

The Kazakh version of "Alliance" premiered on Kazakhstan's mainstream TV channel, Channel 7 on May 13.

Fu said as her company has managed to export the remake rights for "Alliance," with the Mongolian version produced and broadcast by a Mongolian film and television company is anticipated soon.