Chinese TV dramas venturing into global markets

The period drama "The Youth Memories" premiered on Japan's Satellite Theater on June 11 this year, she said, stressing that "period dramas that evoke resonant emotions and times are also being accepted and recognized by international markets."

Other guests at the forum included Vice-President of New Classics Media Wang Qiao; MTVA International Relations Director, Kristina Bandi; VIU Content Business Planning and Development Director Li Xinxin; Fuji TV Distribution Manager Chie Kamada; VSTV/K+ Content and Channel Director Zheng Shuilian; and President of Focus Pictures INC Zhong Weijiang.

Focusing on the topic "How Can Chinese Dramas Break into Overseas Markets," the round-table discussion grouped industry guests from well-known production companies, distribution companies, and broadcast platforms from Japan, Singapore, Vietnam, and other countries.

Fu Wenjie said regarding themes, it is no longer historical dramas that are recognized internationally. "Urban, special years (period), youth and suspense dramas evoking emotional resonance and enhancing viewers' interaction can also be widely accepted," she said.

For promotion, providing international audiences with more social expression channels and localizing diverse promotional materials and methods from China to overseas markets can significantly enhance TV dramas' marketing and publicity, she said.

In terms of content creation, she noted, the principles of "breaking into" overseas markets are telling a good story, as "a good story can travel the world," excellent production quality, and focusing on a cultural core that integrates traditional Chinese culture as much as possible in realistic historical dramas.

Please contact the writers at zhuangqiange@chinadaily.com.cn