Sony charts big plans for Chinese creative sector, content creators

Sony has deepened its collaboration with local partners and established a studio for virtual cinematography in Shanghai, providing crystal light-emitting diode display systems, professional cameras and monitors.

At the ongoing China International Import Expo in Shanghai, the Japanese company is displaying a series of innovative technologies, such as virtual avatars, immersive experiences in location-based entertainment, image sensing and artificial intelligence, as well as technical achievements in environmental protection.

"The CIIE provides an important platform for Sony to showcase the latest technologies, deepen cooperation and stimulate innovation. Sony's continuous participation in the CIIE not only reflects our long-standing commitment to the Chinese market, but also demonstrates our strong belief in creating a better future with China," Yoshida said.

It also responds positively to the Chinese government's sustainable development strategy, and bolsters the upgrading of green industries and green consumption in China.

The structure of foreign investment continues to be optimized, as China's high-tech manufacturing sector attracted 77.12 billion yuan ($10.9 billion) in the first nine months of the year, or 12 percent of its total foreign direct investment inflow, up 1.5 percentage points from the same period last year, according to the Ministry of Commerce.

Zhang Jianping, deputy director of the academic committee at the Chinese Academy of International Trade and Economic Cooperation, said foreign companies have accelerated their localization steps in China in recent years, while high-tech industries and advanced manufacturing have become important sectors for foreign investment in the country.

He added that the implementation of a new round of opening-up measures, such as a shortened negative list for market entry and establishing more pilot free trade zones, has created favorable conditions for foreign businesses to invest in China.