China's game industry reaches new heights, while overseas expansion gains momentum

The conference also released key reports, including the women-oriented game research report and the 2025 progress report on minor protection.

Tang Jiajun, deputy secretary-general of the association, noted the rapid growth of women-oriented games, which have significant commercial potential and cultural impact. These games creatively incorporate traditional elements, appealing to younger audiences and promoting cultural heritage.

The minor protection report revealed that by June 2025, 209 million Chinese internet users were aged 19 and below, highlighting the need for strengthened family education to address issues like excessive gaming among minors, Tang pointed out.

Beyond minor protection, Sun noted other persistent industry challenges, such as rising development costs and intense global competition, urging industry collaboration for sustainable growth. He called for industry-wide collaboration to achieve sustainable development and emphasized the importance of cultivating young talent.

This conference marked the first time it was held in Shanghai, reflecting the city's burgeoning game industry.