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Chow Tai Fook expands overseas market, enters Bangkok's shopping mall

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2026-01-19 20:45

Chow Tai Fook Jewellery Group announced last Friday its entry into Bangkok's iconic Siam Paragon mall, while concurrently appointing Chinese actor Yang Yang as its global brand ambassador. [Photo provided to chinadaily.com.cn]

Founded in 1929, Chow Tai Fook made its first foray into the Southeast Asian market 15 years ago with its first overseas store in Singapore. In November 2025, it opened its first newly designed store in Southeast Asia at Changi Airport. As of the first half of the 2026 fiscal year — April to September 2025 — the group operates approximately 60 retail outlets in international markets, with retail sales in these markets growing by nearly 17 percent year-on-year.

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