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Chow Tai Fook expands overseas market, enters Bangkok's shopping mall

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2026-01-19 20:45

Chow Tai Fook Jewellery Group announced last Friday its entry into Bangkok's iconic Siam Paragon mall, while concurrently appointing Chinese actor Yang Yang as its global brand ambassador. [Photo provided to chinadaily.com.cn]

Looking ahead, Chow Tai Fook will continue to expand its international retail network. It plans to enter the Australian market for the first time by the end of June 2026, open another new store in Canada, and make inroads into the Middle Eastern market within two years.

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