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Global influencers set out to share Guizhou's story with the world

2026 China Storyteller Partnership launches in Tongren city, Guizhou province to discover China's hidden gems

By Yang Weixuan | chinadaily.com.cn | Updated: 2026-03-28 09:13

International guests join together to light the ceremonial bonfire on Friday. [Photo provided to chinadaily.com.cn]

Tongren is home to one of the largest Dong ethnic communities, whose traditions and unique aesthetics enrich the local culture and nurture an open and inclusive spirit. Warm as a bonfire on a crisp spring night, Guizhou welcomes visitors to witness its development and rapid transformation with the utmost hospitality.

Through immersive experiences of Guizhou's ecological beauty, ethnic cultures, and development achievements, creators will share the stories of Guizhou with a global audience through overseas social media platforms in various formats. Simon Phillips, a British content creator who has called China home since 1998, noted that Guizhou offers a perspective of China that is more culturally profound and closer to nature. He hopes to share the colorful stories of Guizhou with the world through simple and authentic storytelling, helping more people understand and appreciate China.

Through meaningful and impactful content, these global voices can present a true, multidimensional, and comprehensive picture of both China and Guizhou, thereby deepening cultural exchanges between China and the world.

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