Local Chinese fashion brands and traditional designs take center stage at Shanghai event

The rising popularity of Chinese-style design is backed by market data. The iiMedia Research's data on China's economic consumption behavior survey in 2025 shows 85.79 percent of domestic consumers prefer local trendy brands. Among the participants, 48.69 percent cited "full of Chinese style" as the top reason for their preference, highlighting strong market recognition for brands with Chinese cultural roots.