Tradition goes trendy

According to the outline of the 15th Five-Year Plan (2026-30), China has pledged to strengthen time-honored brands and trendy domestic labels. By infusing ancient charm into contemporary fashion and reimagining tradition through creative expression, guochao, or China-chic trend, is weaving itself into the fabric of modern life.

This year, the Year of the Horse, products featuring horse motifs have galloped into the spotlight. From accessories to home decor, it is a vivid snapshot of surging guochao consumption.