Tradition goes trendy

Sportswear giants Li-Ning and Anta have taken their China-inspired designs to international fashion weeks, championing a new aesthetic of Chinese sports chic. Tea brands like Modern China Tea Shop and Heytea are digging deep into tea culture to craft neo-traditional brews. State guesthouses have become unexpected favorites among young travelers.

The cultural influence extends far beyond merchandise. The domestic video game Black Myth: Wukong sold nearly 30 million copies and won the Golden Joystick Award for Game of the Year. Meanwhile, toy maker Pop Mart, with its collectible art figures, continues to attract a global following.