Envision envisions 'skyrocketing' growth in near term

Driven by mounting global energy security concerns and the accelerated expansion of renewable energy, Envision Group is witnessing a meteoric rise in its energy storage orders across Europe, with the company's senior leadership forecasting sustained "skyrocketing" growth for the foreseeable future.

The Shanghai-based green technology giant has already secured a dominant foothold in the United Kingdom, where its order book currently accounts for over 40 percent of the market, said Tian Qingjun, senior vice-president of Envision Group.

Leveraging this success as a strategic pivot, the company is rapidly expanding its presence across the continent, capturing significant market shares in France, Spain and Germany, he said.

With the global energy storage landscape currently undergoing a structural shift, international orders are currently in a state of "demand exceeding supply", he said.

He attributed this surge to a combination of geopolitical tensions, such as the volatility in the Strait of Hormuz, and acute power shortages in North America driven by the energy-intensive AI revolution.

The China Energy Storage Alliance forecasts a massive surge in global cumulative battery energy storage capacity, which is expected to grow by between 8 and 17 times from 2024 to 2035.

The industry, currently dominated by China, the United States and Europe, is transitioning from a period of explosive expansion into a "gear-shifting" phase, said Chen Haisheng, chairman of the CNESA and director of the Institute of Engineering Thermophysics at the Chinese Academy of Sciences.

Between 2026 and 2030, the compound annual growth rate is expected to reach approximately 20.7 percent under conservative estimates and 25.5 percent in ideal scenarios, said Chen.

However, for Envision, the focus is increasingly global. China's energy storage manufacturing sector is already spearheading global standards, and the nation is poised to maintain its leadership by advancing cutting-edge power trading and grid integration technologies.

"While developed international markets possess sophisticated electricity trading frameworks, their grid infrastructures are often less resilient, driving a surge in demand for grid-forming and trading solutions," Tian said.

He urged domestic energy storage firms to intensify their research and development efforts to better align with these specific overseas requirements.

While the company's domestic and international market shares were a roughly 50-50 split in 2025, Tian projects that overseas markets will account for at least two-thirds of the company's total business in the coming years.

The company's competitive edge lies in its long-term commitment to localization and R&D. Since 2010,Envision has built a comprehensive international ecosystem, including the largest R&D center established by a Chinese firm in Denmark and battery cell factories in Japan, the UK, US, France and Spain.

This localized supply chain serves as a crucial buffer against shifting trade policies, he said.

Commenting on the recent cancellation of battery export tax rebates effective April 1, Tian emphasized that Envision is uniquely positioned to turn this challenge into a "differentiated competitive advantage".

"Most Chinese peers lack overseas cell production capacity. Our existing plants in Europe and the US allow us to bypass trade barriers and tax fluctuations while ensuring timely delivery to local customers," Tian said.

Technological leadership also remains a core driver. Envision recently unveiled its 790 Ah large-capacity energy storage cell, a "secret weapon" that pushes the boundaries of traditional winding technology. This hardware is complemented by EnOS, the company's artificial intelligence-powered energy operating system, which integrates weather forecasting and electricity trading models to optimize asset value.

"Going global should not be viewed merely as a business transaction to harvest profits," he said. "By integrating into local supply chains and fostering local talent, Chinese firms can ensure long-term, sustainable growth on the global stage."