Lao Xiang Ji opens first overseas branch in Malaysia

Respecting local cultural diversity, refined details for local integration

Kuala Lumpur is a culturally diverse international city, home to people of various ethnic groups with distinct dietary customs. From the early preparation stage, Lao Xiang Ji has placed respect for local dietary norms and cultural traditions at the forefront.

The store fully eliminates pork and lard ingredients and strictly separates tableware to comply with local food taboos and dining customs. Intelligent rice dispensing equipment has been adopted to ensure accurate portion control and efficient food delivery, balancing hygiene and service efficiency. The beverage menu combines local and Chinese flavors, customers can freely select side dishes, and exclusive member discounts are available. These tailored details enable the Chinese brand to quickly integrate into the local daily dining scene.

Since its opening, the store has seen a steady growth in customer flow, attracting a diverse customer base including local residents, overseas Chinese, and international students.

An Anhui native living in Malaysia shared that coming across Lao Xiang Ji in a foreign country and tasting the familiar chicken soup instantly evoked nostalgic memories of home. A local diner commended the crispy and juicy fried chicken, as well as the light, palatable dishes that pair perfectly with rice. An international student stated that the familiar taste of Chinese home cooking eased their homesickness. The genuine and heartfelt feedback from diners on social media have proven more effective than any deliberate marketing efforts.