Robot maker deepens European presence

Overseas markets

From the perspective of Unitree's market leadership, Europe has long been a strategic overseas region, rather than a newly emerging market.

Huang Jiawei, Unitree's marketing head, said overseas markets have played a major role since the company began commercial operations.

"Since 2018, overseas markets have accounted for about 50 percent of our total sales," Huang said. "Europe and the United States are both very important markets for us … We already have many long-term customers and a mature distribution network abroad."

While recent high-profile attention has increased visibility, Huang said the company's European engagement predates such events.

"External attention may have increased recently, but in fact, we have been working with many countries and regions for a long time," he said, adding that recognition from Europe is welcomed.

"We hope more users can understand Unitree, experience our products, and apply robots in real-world scenarios."

Huang emphasized that Unitree's development is closely linked to global academic and industrial collaboration.

"Many universities and laboratories around the world use our robots for research and publish academic results based on them," he said, adding that this collaboration is not one-directional.

"They also provide feedback to us. Many motion control capabilities demonstrated in recent performances are based on research from global universities."

He stressed that robotics innovation is a global process.

"We believe the robotics industry is driven jointly by academia and industry worldwide," he said, adding that Unitree is expanding open collaboration efforts.