Pop culture redefines ancient ceramic art for youth

Changnanli world ceramic trendy toys town in Jingdezhen is said to be the world's first cultural and creative district featuring exclusive IPs themed on ceramic trend toys. Since its opening last year, it has collaborated with more than 5,000 domestic and international trend toy artists and showcased over 900 distinct IPs.

"We have built a platform dedicated to IP exhibition, copyright trading, and secondary creative development. This not only allows high-quality external IPs to be materialized into ceramics but also empowers local creators to develop their own exclusive IPs, achieving dual-driven empowerment," said Huang Hu, president of the company operating Changnanli world ceramic trendy toys town.