Infiniti lays foundations for ambitious local plans in China

 Although China's economy will continue to slow, luxury car sales in the country will rise 15 percent this year, almost double that of the overall passenger vehicle market, Lei predicted.

Infiniti plans to import a new Q70 large sedan to China in the second half of this year. Its major rivals include the Audi A6L, BMW 5 Series and Mercedes-Benz E-Class.

Kirchert stressed that Infiniti will further raise brand awareness and customer experience in China with its Gan Ai, or dare to love, marketing campaign.

"We will let customers enjoy the appeal of Infiniti as the most emotional premium brand through activities ranging from our products, networks, services to our corporate social responsibility work," he said.

Infiniti will join hands with famous Chinese actress Zhou Xun for its QX50 SUV marketing campaign this year.

The brand plans to open 25 to 30 new dealerships in China in 2015. By the end of last year, it had 85 dealerships.