China's scientific authority is soliciting ideas to come up with a new Chinese name for PM 2.5, or particulate matter smaller than 2.5 micrometers in diameter that can enter people's lungs and bloodstream.
The initiative has aroused public interest and caused an Internet buzz.
Because PM 2.5 uses the Latin alphabet, the China National Committee for Terms in Sciences and Technologies is conducting research and gauging opinions from all walks of life to name the term properly, it said.
People nationwide are contributing creative terms, including 'Beijing grey', 'toxic dust', 'air pollution index' and 'cough trigger'.
In addition to the people who are busy brainstorming, some also suggest that the government should focus more on relieving the dense smog rather than providing a fancy name.
The committee has consulted experts from environment, physics, medical sciences and linguistics to contribute advise for a name for the particulate matter.