Zilin Vinegar pushes growth in Taiyuan
By Dong Jirong and Han Lu ( chinadaily.com.cn )
Updated: 2012-10-24
Zilin Vinegar, an industry leader headquartered in Qingxu, Taiyuan, recently finished the first stage of construction of an industrial park. When finished, the park will be the most productive, standardized and information-based vinegar manufacturing plant in China.
Since its establishment in 2000, the vinegar company has managed to grab huge market share and build a renowned brand by delivering premium products and service. The company has also tapped Xu Fan, a famous movie star, as its advertisement campain.
Xu Fan, a famous movie star, is the image ambassador of Zilin Vinegar |
In 2009, Zilin made a five-year development plan to meet increasing market demand and gear itself to international standards. Its most important effort was to expand its production line with an enlarged industrial park. According to the plan, 460 million yuan ($72.6 million) will be invested. After completion the industrial park will cover over 300 mu (20 hectares), with annual output amounting to 300,000 tons, significantly promoting Zilin Vinegar’s development, Shanxi Daily reported
Equipped with a mechanized production line and innovative production techniques, the new plant is expected to generate direct economic benefit of 360 million yuan, absorb 2,000 surplus rural laborers, and spearhead the integrated development of packaging, transportation and farm industries around the area.