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Great Wall Motors wins African market with quality, service

By Chen Liubing | chinadaily.com.cn | Updated: 2021-12-01 16:07

A VV6 model from Great Wall Motors on display at the CES Asia show in Shanghai. [Photo provided to China Daily]

Chinese vehicle manufacturer Great Wall Motors registered sales of 16,370 units in the first 10 months in the South African market this year, ranking first among Chinese brands in the market in October, according to the latest data from the company.

Haval Jolion, a small SUV brand in the company, became sales champion of the segment, just two months after it was launched in the South African market.

After entering the South African market in 2007, Great Wall Motors has sold around 100,000 units, with sales and market shares topping other Chinese brands, the company said.

The quality of Great Wall Motors has been recognized by local consumers. The company's Haval brand was awarded the "Company to Watch" award by South African's Car Magazine in February 2018, due to its outstanding performance on the market. The company was also awarded a gold medal for dealer satisfaction by the South Africa National Automobile Dealers' Association in June 2019.

Besides South Africa, Great Wall Motors has also expanded its footprint elsewhere on the continent, as its pickup products hit the Egyptian market in April this year. The Haval SUV, which debuted in July 2021, ranked top five in the compact SUV segment the same month, and maintained a comparatively high growth speed in sales.

Along with the GB Automotive Group, the largest passenger car dealer in Egypt, Great Wall Motors established 47 sales services networks in Egypt to date, and is set to continuously optimize its sales network layout in the region, the company said.

Apart from the Africa market, Great Wall Motors also witnessed high growth in other overseas areas, as its October sales jumped 30.3 percent to 14,074 units. Total overseas sales during the January to October period were 112,020 units, an increase of 114.3 percent on a yearly basis.

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