Sam's Club extends its range of products in China

Sam's Club, Walmart Inc's high-end membership retail unit, which has heavily focused on food in the Chinese market, is now extending its range of consumer products wider to attract more mid-income family consumers.

In its past 26 years in the country, Sam's Club has differentiated itself by building a series of popular categories, including fresh food, snacks and bakery. Sam's Club has 41 stores in the country so far.

Recently, Sam's Club's has launched a campaign "More than just delicacies" to further update while selecting a variety of international high-frequency consumer brands -- top players in each of their category, including Staub, Tom Ford and Marvis, in an effort to unlock more retail potentials.

With its strong international supply chain, the retailer is aiming to become a global buyer for its more than 4 million members in China, to help consumers save on most frequently-used products while exploring fresh experiences brought by new products, said the company.

Meanwhile, its private brand, the Members' Mark, has rolled out more tailor-made products, with quality control from design, production, distribution to display. For example, pet food and personal hygiene are two categories that Member's Mark has developed their products.

To further help integrate the online and offline shopping experience, consumers are able to order on its mobile application and on JD.com or scan the code at store for delivery services, said Sam's Club.