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TV program on Chinese language and literature amassing 1.61 billion views

By Xu Fan | chinadaily.com.cn | Updated: 2024-06-03 15:56

Chao Ji Yu Wen Ke (Super Chinese Class) concluded its third season in late May, amassing an impressive 1.61 billion views online. [Photo provided to chinadaily.com.cn]

China's rich educational heritage spanning over 2,000 years has long revered Chinese language and literature as its educational cornerstone. Recently, the highly acclaimed Chaoji Yuwen Ke, or Super Chinese Class, successfully wrapped up its third season, uniting over 100 seasoned Chinese language and literature educators from primary and middle schools, captivating a staggering 1.61 billion online viewers.

Concluding its latest season with a seminar at Peking University on Friday, the program delved into diverse themes surrounding Chinese courses, emphasizing their pivotal role in preserving and transmitting Chinese civilization while innovating teaching methodologies in the digital age.

With a remarkable 192 trending topics across major social platforms like Sina Weibo, the producers highlighted the program's widespread impact and engagement among audiences nationwide.

In a bid to revitalize traditional Chinese classes, the program employed innovative approaches such as utilizing artificial intelligence software to animate characters like Hua Mulan from the Ballad of Mulan, a renowned poem from the Northern and Southern Dynasties era (220-589).

Cheng Shoutian, head of the Shandong Film Administration, underscored the enduring significance of Chinese literature and language education in upholding the nation's cultural legacy, emphasizing its pivotal role in advancing Chinese culture over the centuries.

Ma Yuwei, the distinguished champion teacher of the third season, expressed how the program has kindled a renewed zeal for Chinese culture, history, language, and literature among the public. He articulated his aspiration for the featured poems to seamlessly integrate into people's daily lives, fostering a deeper appreciation for China's literary heritage.

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