Tencent makes heritage knowledge more accessible

A new artificial intelligence-powered knowledge platform designed to make world heritage more accessible to the public was unveiled in Beijing on July 14, as experts explored how digital technology can help preserve and reinterpret cultural heritage.

The Heritage Cloud Atlas Knowledge Base, jointly developed by Tencent News and Tencent SSV, was launched during the livestreamed Heritage Cloud Atlas Forum at Beijing's Longfu Cultural Center. Integrating authoritative global heritage resources with AI-assisted research, GIS visualization and interactive features, the platform offers a new way to explore and better understand world heritage.

The project originated with a proposal by cultural heritage researchers Sun Yan and Zheng Chuhan to build an AI-powered world heritage knowledge database. Through Tencent News' Idea 2, a program that encourages individuals with creative dreams to bring their concepts to life, the proposal evolved from an idea into a digital public knowledge platform.

Speaking at the forum, He Yijin, an executive with Tencent News, described cultural heritage as "a coordinate of civilization" that carries historical memory, architectural aesthetics and shared human values. He said the company hopes to combine technology, quality content and public participation to help people move beyond simply seeing heritage to understanding its significance.

Following the launch, experts discussed heritage conservation, AI applications and cultural education for younger generations.

Former Palace Museum curator Shan Jixiang said heritage preservation should go beyond protecting physical sites and focus on ensuring cultural traditions continue to thrive in contemporary society.

Another panel concluded that while AI can broaden access to heritage knowledge and enhance public engagement, it cannot replace firsthand experience, aesthetic judgment or human values. Participants stressed that technological innovation should remain grounded in professional expertise and humanistic care.

Speakers also emphasized that although digital technology can spark young people's interest, genuine cultural understanding ultimately depends on visiting heritage sites and learning through firsthand observation and experience.

The Heritage Cloud Atlas project will continue to expand through three key components: the AI-powered knowledge base, an expert think tank, and a public image archive initiative that encourages people to document and share stories of heritage sites while bringing ancient civilizations closer to contemporary life.