L'Oréal debuts at WAIC, marking AI's new frontier in beauty industry
By He Qi in Shanghai | chinadaily.com.cn | Updated: 2026-07-20 21:38
L'Oréal made history as the first international beauty group to participate in the 2026 World AI Conference (WAIC), signaling AI's accelerating expansion from tech and industrial sectors into the consumer beauty landscape.
Under the theme "AI-Powered Beauty Odyssey," L'Oréal showcases its AI achievements across three dimensions: consumer journeys, metiers and employees, and ecosystem.
On the consumer front, 3CE GENBA — the group's first offline generative AI beauty consultant — and PPD Magic Mirror offer personalized makeup try-ons and virtual hairstyle.
Editor's Pick
