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L'Oréal debuts at WAIC, marking AI's new frontier in beauty industry

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2026-07-20 21:38

L'Oréal makes history as the first international beauty group to participate in the 2026 World Artificial Intelligence Conference. [Photo provided to chinadaily.com.cn]

"It's not just the cost reduction, it's really how we add this human value part," she said.

Lachapelle further emphasized that young generations, as AI natives, hold the key to unlocking beauty AI's full potential. Programs like the Beauty Techathon and BIG BANG open the group's platforms and data for co-creation, continuously expanding the boundaries of AI-powered beauty.

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