L'Oréal debuts at WAIC, marking AI's new frontier in beauty industry

By He Qi in Shanghai | chinadaily.com.cn | Updated: 2026-07-20 21:38

L'Oréal makes history as the first international beauty group to participate in the 2026 World Artificial Intelligence Conference. [Photo provided to chinadaily.com.cn]

For R&I, Longevity AI Cloud with over 260 biomarkers shifts skincare from correction to prevention, while Hair Digital Twin, built on the world's largest hair science database, triples lab simulation efficiency.

Alongside the exhibition, L'Oréal signed a strategic cooperation memorandum with Volcano Engine, hosted WAIC's first "AI for Beauty" special panel, and kicked off the second Beauty Techathon under Youth Fun to open industrial scenarios to young developers.

"AI and beauty is a perfect match. Because AI brings this infinite possibilities of innovation. But in the same time, beauty brings this human touch to AI," said Andreea Lachapelle, L'Oréal Group Chief Artificial Intelligence Officer.

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