Chinese motorcycle brands turn heads at EICMA

MILAN, Italy -- A steady stream of visitors gathered around the booths of Chinese motorcycle makers at the 83rd International Two-Wheeler Exhibition (EICMA 2026) in Milan, Italy.

Cameras were pointed at newly unveiled models, visitors paused to examine their designs and technical specifications, and conversations continued in the business areas behind the display, where overseas dealers explored potential deals and delivery arrangements.

The scene offered a glimpse of how China's motorcycle industry is gaining visibility in Europe.

EICMA, one of the world's major events for the motorcycle industry, was recently opened in Milan, bringing together various Chinese manufacturers. From traditional fuel-powered motorcycles to electric and smart mobility products, Chinese brands presented their latest models and technological advances.